I always look at the bigger picture. I zoom out and try to figure out where this issue comes from in order to understand what is behind it. That way, I can also give the best advice.
My advice is always from a T-shaped approach. This means that I have content knowledge of all digital channels and can look at an issue both strategically and operationally.
In doing so, I look at the entire customer journey and together we decide where to start.
Is the website not fully optimised yet? No problem—it’s important to focus on the foundation first. We’ll start by making the necessary website adjustments to set you up for success. We’ll also look at whether the data is accurate, the follow-up process through mail automation is effective, and the product quality is up to standard. All these elements play a crucial role in shaping the customer journey. Together, we’ll explore these aspects and develop a tailored strategy. Once that’s in place, I’ll get to work on creating compelling content and optimising for SEO.
Once the foundation is solid, we can move on to the next exciting step: performance marketing and advertising. With a well-optimised website and strong customer journey in place, it’s time to drive traffic and generate conversions.
We’ll start by identifying the right advertising platforms for your target audience, whether it’s Google Ads, social media channels, or another avenue. From there, I’ll set up and manage campaigns designed to deliver measurable results. Together, we’ll monitor performance closely, optimise as we go, and ensure that every advertising euro is spent wisely.
This approach ensures your ads not only reach the right people but also convert them into loyal customers. Let’s take your online presence to the next level!
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